Steps to Optimize Website for the Investors

Getting funding  is one of the most common goals for startups. How do you get investors for your business? It might not be your first thought to use the company website to attract investors, but it can be an important part of the process.

Nowadays, most networking and customer interaction happen digitally, so it’s hard to impress a potential investor face-to-face. A potential investor’s first impression of your business is usually your website. Credibility can either be built or raised.  

How can you make sure your website reflects your business’ value? Here are four things investors and customers will want to see

Funding is one of the most common goals of startups. How do you attract investors to your business, however? The company website may not be the first place you think of to achieve this goal, but it can play an important role in attracting more investors and business partners.

As most networking and customer interaction occurs online today, there are fewer opportunities to impress a potential investor face-to-face. Potential investors typically form their first impression of your company through your website. A person’s credibility can either be built or questioned.  

What should you focus on to ensure that your website reflects the value of your company? The following are four key things that potential investors, as well as your ideal customers, will be looking for. 

1.Get a professional design 

Quality web design is the key to attracting investors to a website. Quality doesn’t have to be expensive. Often, startups start with a simple site that grows. 

It could be a “coming soon” page or a one-page website that allows for high quality without a lot of investment.

Hire a professional 

Many startups fail because they didn’t hire a professional designer, instead they just used a website developer. It’s not a website developer’s job to design websites. He usually buys the template. The professional designer should be hired for the role since the website should look good. Website  designing  is a different thing they would also make your website look easy to use for example for a business consultancy company who makes business plan or financial models these esigners will ensure good user interface

Use visuals to build trust

A site’s visual trust also plays a role in attracting customers and investors. When someone comes to the site, they have a subconscious interaction called visual trust. The imagery, font, and colors create an emotional connection. 

Designers know how to visually convey trust with the latest web design trends, unlike templates or DIY options. 

2.Build trust with industry and society

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Besides presenting a professional first impression, a small business website should build trust in the industry. Trust in your industry comes from recognition and accomplishments. 

Demonstrate them by showing off industry awards or affiliations your business has. You can highlight a US Patent badge and information on the site if your business has a patent or is in the process of applying. 

Add any press recognitions, mentions in industry news, or content sites to build credibility. These logos or awards should be prominently displayed on your home page like Bestow does with their “as seen in” banner.

You can display the amount of money already secured in a banner or notification on your website if you’ve already gotten investors. Mutiny, for example, has a notice in the footer of their website about their Series B round of funding with a link to learn more.  

Building trust with social proof

Social trust is another type of trust. You can do this by using social proof, which shows that other businesses and customers have worked with you. Social proof could be showing how many clients you’ve served, how many years you’ve been in business, or how many positive client reviews you’ve gotten. 

When you’re a startup, you might not have many customers or reviews. You can still highlight some clients or partners that you have. You can even show off publishers who like what you do.  

3.Make your value proposition stand out 

Establishing a connection requires a strong value proposition and clear messaging. Visitors spend about 10 seconds on a site. Your value proposition needs to be front and center.

Think of your value proposition as your elevator pitch. In a concise way, it should tell people who you are, what you do, and what makes you different from your competition. On their homepage, Slack has a great value prop.

Your homepage shouldn’t be filled with long, dense paragraphs of text. It’s hard to keep readers on the page when you use too much text. There’s just something wrong with it. 

Make sure your content is high-level and use a mix of headlines, subheadings, and bullet points since visitors tend to scroll and scan first. We can help you with the visuals and establish a visual hierarchy to make the high-level messages and calls to action stand out. 

4.Make an investor relations or partner page 

There are all kinds of visitors to websites. For example, existing customers, new customers, investors, or potential employees. They’re all looking for different information and have different motives. By visiting your site, they’re each trying to accomplish something different.
Create an Investor Relations or Partner page to guide investors. It can include press releases about additional funding, investor opportunities, and benefits of supporting the company.

Here’s an example of Total Technology’s partners page, which describes current partners and who’s a good fit.

To give potential investors a sense of the overall direction of your brand, include your mission and vision. It’s not essential, but it can help you stand out by providing a better experience for this type of visitor.  

Add an email sign-up form so people can get updates about your business or be put on a waiting list for upcoming products. As they get to know your brand better, a small commitment could turn into a bigger one.

5.Show off your team’s skills

Build trust and credibility by highlighting your team’s expertise. Investors can see that the startup has an experienced team that can execute its vision. 

Showcase your people on the About page or Team page. Each team member or board member can have a bio highlighting their experience, certifications, and qualifications. You’ll also want to add headshots so investors and customers can identify with the people they’re reading about. 

Each team member’s biography can be displayed next to their photo or as a lightbox. Include an introductory video for key staff, like the one on Suburban K9s.

You can convey your startup’s culture and personality on your About page. Some companies do fun headshots or add personal facts about the team. You can choose elements that really capture your brand’s personality, whether it’s playful, modern, or conservative.

Finally, you can show a timeline of company milestones or product developments. Investors and customers don’t have to dig too deep to see how your company is growing. It highlights product launches since Swiftmile was founded in 2015 on its website. 

Make a good first impression 

Your startup needs a good website to attract investors. Your site is set up to impress with a quality web design that conveys industry and social trust, a strong value proposition, and a team page. 

You can design your own website. The easiest way to make sure your website can accomplish all of these goals is to hire a pro. You’ll have more time to run and grow your business.

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